Sociology and Correct Answer

apparent motion 1 0 bulge appear of 10 points Which of the following is an example of an application of midrange theory? reply Selected resolving power analyzing how a shopkeeper interacts with customers Correct resolve exploring the role of churches in plain areas answer Feedback Feedback Rec each(prenominal) that midrange theory attempts to predict how certain affectionate institutions execute to function. ? inquire 2 10 discover of 10 points Justin decides to conduct research for a class project by recording and assessing how battalion carry where to sit on a public bus. Which type of sociology is this? arrange Selected execute microsociology Correct event microsociology Response Feedback Feedback Recall that microsociology seeks to understand local mutual contexts and focuses on personal encounters ?Question 3 10 show up of 10 points Which of the following is an example of a companionable institution? state Selected solve all of the above Correct serve all o f the above Response Feedback Feedback Social institutions do non have to be established by any take leaveicular organization or mathematical group and do not necessarily have physical locations. ?Question 4 0 out of 10 points Which of the founding fathers of sociology put forth the idea that sociologists should examine sociable behavior from the perspective of those engaging in the behavior? get along Selected resolving Emile Durkheim Correct serve up Max Weber ?Question 5 0 out of 10 points Sociology is the study of _____. Feature Article Sociology Test coiffure Selected Answer man society CorrectAnswer all of the above ?Question 6 10 out of 10 points Which of the following describes a difference between sociology and psychology? Answer Selected Answer Sociology focuses on kind structures and group interactions, while psychology focuses on the urges, instincts, and caput of the individual. CorrectAnswer Sociology focuses on social structures and group interactions, while psychology focuses on the urges, instincts, and mind of the individual. ?Question 7 10 out of 10 points Sociology is distinct from some other academic disciplines in its attempt to _____. Answer Selected Answer detect patterns in how different societies handle or respond to quasi(prenominal) phenomena CorrectAnswer detect patterns in how different societies handle or respond to similar phenomena ?Question 8 10 out of 10 points Examining the interactions between community with a focus on how the pot talk, dress, and use body talking to is an example of which theory? Answer Selected Answer symbolic interactionism CorrectAnswer symbolic interactionism Response Feedback Feedback Symbolic interactionism is a micro-level approach that focuses on how face-to-face interactions micturate the social world. ?Question 9 10 out of 10 points The examination of everyday human social interactions on a venial scale describes _____. Answer Selected Answer microsociology CorrectAnswer microsoci ology ?Question 10 10 out of 10 points Social identity is _____. Answer Selected Answer a itinerary that individuals define themselves in congress to groups they are a part of or groups they choose not to be a part of CorrectAnswer a way that individuals define themselves in relation to groups they are a part of or groups they choose not to be a part of ?Question 11 0 out of 10 points Paradoxically, use our sociological imagination helps us _____. Answer Selected Answer create an image of how people in other societies live CorrectAnswer make the familiar strange ?Question 12 10 out of 10 points Which of the following contributors to the development of sociology argued for the sizeableness of identifying scientific laws that govern human behavior? Answer Selected Answer Auguste Comte CorrectAnswer Auguste Comte ?Question 13 0 out of 10 points Which of the following is an example of using unrivalleds sociological imagination? Answer Selected Answer creating different hypotheses t o relieve an individuals behavior CorrectAnswer being perplex by how people in another country greet angiotensin-converting enzyme another and then thinking about how people in your witness country greet one another and why they do it the way they do Response Feedback Feedback Using your sociological imagination allows you to bring in how the social world works and why. ?Question 14 10 out of 10 points Justin enters a clothing store and a security guard at once notices him and follows Justins actions on a security monitor. Justin is aware of the security guards actions and adjusts his confess behavior to avoid potential confrontation with the security guard. This is an example of which sociological concept? Answer Selected Answer double cognizance CorrectAnswer double consciousness Response Feedback Feedback Recall that having a double consciousness takes the external opinions of an often racially prejudiced onlooker into consideration. ?Question 15 10 out of 10 points A soci al institution raise be described as _____. Answer Selected Answer a group of social positions, affiliated by social relations, that perform a social role CorrectAnswer a group of social positions, connected by social relations, that perform a social role ?Question 16 0 out of 10 points Your friend Allison is concerned with the messages that childly girls and boys receive about careers that are suitable for them from their elementary school teachers. base on Allisons position, it is likely that she is a(n) _____. Answer Selected Answer functionalist CorrectAnswer feminist Response Feedback Feedback Feminist research focuses on inequalities based on sexuality categories and researchers study womens experiences at home and in the workplace. ?Question 17 10 out of 10 points The Chicago School of American Sociology emphasized the importance of _____. Answer Selected Answer the environment in shaping peoples behavior and personalities. CorrectAnswer the environment in shaping peopl es behavior and personalities. ?Question 18 10 out of 10 points According to Karl Marx, throughout history social change has been sparked by _____. Answer Selected Answer class counterpoint CorrectAnswer class conflict ?Question 19 10 out of 10 points Which of the following American sociologists applied Durkheims theory of anomie to explain African American crime rates? Answer Selected Answer W. E. B. DuBois CorrectAnswer W. E. B. DuBois ?Question 20 10 out of 10 points Questioning the reasons why people choose to attend college and the importance of a college degree is an example of _____. Answer Selected Answer using the sociological imagination CorrectAnswer using the sociological imagination Response Feedback Feedback Using your sociological imagination allows you to recognize how the social world works and why. ?Question 21 0 out of 10 points Postmodern theorists argue that _____. Answer Selected Answer people cannot touch on how to define basic terms CorrectAnswer all phenom ena have multiple meanings and no one meaning can be more valid than another

Buying a Car Essay

My generation ( Gen Y) be cognise as the global generation, culturally diverse we invite mobile machineeers , we atomic number 18 travellers and basically we dont like being tied downhearted to long term commitments. So I am non too excited at the prospects of demoralizeing a political machine. They terms a down, I could use that specie to pay off my HECS debt or go overseas with this notes. Besides some(prenominal)thing else, its dangerous being on the way, according to statistics recent people are far more likely to be complex in a lane crash than any some other ripen group on the road and besides, public transport allows me to use my i stuff and keep connected with my friends and family rather than spending hours on the road concentrating trying to avoid crashing. So, do I really want a car?IntroductionBuying a newly car has jural and fiscal consequences. Without a full understanding of your rights and responsibilities you could leave yourself open to dear (p) sanctioned battles, fines or end up with a poor quote rating that would choose consequences for many years to come. Purchasing a new car requires look into, consideration and an understanding of your rights and responsibilities under the law before any contracts are signed or any fomites barter ford.The levelheaded and fiscal responsibilities entangle loan repayments, alteration, amends, running cost and awareness of your consumer rights. I will be discussing responsibilities as a responsible consumer and inform you of your consumer rights in relation to purchasing a fomite.BodyThe guidelines for this research are to pastime, a budget of $35,000 and hence select either a new, 2013, KIA hatchback at $15400 or a employ, 2009, Mazda 3 at $12000. The two financial institutions that I chose from were the ANZ bank and the demesne Australia Bank, known as NAB. From this I had to purchase a vehicle as well as making sure I had enough money to maintain the car as well, acc ording to my ineluctably.Loans for cars are obtained from financial institutions such as banks and building societies. The loan for the purchase and running cost of the car was financed by the ANZ bank rather than the NAB. Both are time-honored institutions, that the cheaper rate in combination with giftments I already had with the bank do it the better choice . The repayments were compared with NAB with a rate of 13.76% which was more dearly-won when compared with ANZs 12.99%.The loan with ANZ worked out at repayments of $ 186.12 per week which would total at $9678.24 per year.The loan taken out is a personal loan for $35,000 non a specific car loan. A secured car loan would have been cheaper as the institution would have the car as security. However I wanted more than the cost of the car so the extra needful to be a personal.Registration of a car is a legal requirement for the vehicle to be on the road, with dire consequences if this registration is not maintained. The re gistration allows for common safety standards to be enforced and provides an efficient placement to prevent the re-registration of stolen or unroadworthy vehicles .A car must lawfully be registered to drive on roads and crapper be registered for 6 or 12 months. The cost for both cars was $173.80 for six months with a yearly cost of $347.60.Cars are registered at the Department of Main Roads customer operate section.The following steps are needed to complete registration, a road worthy or safety certificate, a completed registration exertion form, a compulsory third companionship certificate if not include in registration, old registration papers, cause of a vehicles garage address, evidence of an individuals identification and a means of paying registration fees.There are two main types of insurances for cars. One is compulsory and the other optional. The compulsory insurance is called compulsory third party insurance and is quiet as part of your vehicle registration in Quee nsland. It indemnifies vehicle owners and drivers who are legally liable for personal injury to any other party in a crash, moreover the coast of the third part vehicle are not covered.Comprehensive insurance, covers you and your property in the case of a crash. You can get third party property car insurance, however this does not cover damage to your own vehicle so I decided not to explore the option any further. Two insurance companies were researched, AAMI and RACQ. AAMI s new car insurance calculated to $412.60 per year. This was compared with RACQ, which came to$ 617.20 per year. Insurance can be paid online which is cheaper, or at the insurance companies call centre. use car comprehensive insurance was $441.98 dollars per year. AAMI was chosen as it was the cheapest insurance. It is a reputable company and the terms and conditions of the insurance policy suitable for the cars requirements.Running costs are a fiscal responsibility that needs to be calculated into a budget whe n purchasing a vehicle. The following running costs have been calculated on the cars stipulated in the research guidelines. The new car running costs include raise at $1357.20 for the year. This was calculated using an average kilometre usage of 15,080 kilometres per year. Servicing came to $ 904.80 and tyres came to $174.92 per year. alter costs were included adding up to $1040 per year. The total running costs for a new car is $3477.The used car costs were similar with fuel at $1357.20, servicing at $821.86 and tyres $168.89.The costs of cleaning over a year was calculated to $1040 dollars. The total running costs for the used car for 12 months came to $3387.95, making the difference almost negligible.Consumer rights are the rights that are protected under law for every Australian. Car bargainers,insurance companies and finance corporations are legally bound to comply with the terms and conditions of their deals. Consumers and companies are bound under judicature acts and pol icies to adhere to the loan, insurance terms & conditions and warranties.The new car has a endorsement which ensures that the franchise should guarantee any faults that occur and are listed on the warranty. If they do not, you have the right to go to the Department Of Consumer Affairs, fill in a consumer complaint form and the department will act on your behalf. The dealership is obliged by law under the motor vehicle dealership act to guarantee a warranty.Even if the used car that does not have a warranty, The dealership must comply with what was advertised when change the car or consumer affairs can support the complaint form. If you get a car privately, there will be no warranty. You should invest in a Vehicle Inspection to determine the condition of the vehicle before you purchase.You should also check with the Personal Properties Securities Register (PPSR) to ensure that the trafficker has clear title on the vehicle and that any hire purchase or other loan agreements relat ed to the vehicle have been paid out. If the look ater does owe money on the vehicle, it could prevent you becoming the legal owner.You should also check the registration papers to ensure that the owner is the seller. If the vehicle is unlicensed you need to obtain proof that the seller has the right to sell the vehicle.ConclusionThe total costs for the new car is $30577.68 with $4422.32 left over. The used car total costs come to $25018.09 with left over money of $9981.91. My budget allows for me to buy both either the used car or the new car with left over money from both. I have decided to buy the new car as it is covered with a warranty and my consumer rights will ensure I am covered if the dealer reneges on the contract.I also like the peace of mind of lettered that the car is new and reliable. I am not taking on a car that has been used with no guarantee on its reliability.So after all that do I really want to buy a car?I have taken into account the costs and the legal respo nsibilities of buying a car, including my consumer rights and obligations .So, you know what I am vent to stick with public transport and where I have a lot of rights and no responsibilities, except to pay for my ticket and keep my mouth shut. convey for listening everyone and all the best for making smart choices when purchasing a vehicle.

Knowledge and Plato Essay

Plato is one of the nearly important founding figures in horse opera philosophy and has had an impact on nearly every philosopher from all(prenominal) time periods. Alongside his mentor Socrates and his student Aristotle, Plato created some of the most earthshaking workings in philosophy ultimately building the framework for western philosophical education. The dialogues of his works are wide ranging, from focuses on life and reality beyond what we see and hear, and subjects as practical rules, laws, education and punishment.Historians believe that Plato was born amongst 427 and 429 BC in Athens, Greece. Born in to an aristocratic family, Plato was involved in politics from an early age however, he did not stay on the traditional political path for long. In Platos work The Republic, his ideas were to diversify and improve political life, as he knew there was no escaping it. As the result of an early failure, Plato came to the conclusion that political action would not confr ont violence and greed, which is what changed his philosophic approach.It is believed that Plato met his mentor, Socrates, in his youth and his education under Socrates cause his ideas about the world. Socrates played a role in almost all of Platos works and was a robust influence in Platos life and ideas. Plato was a believer in the importance of ethics and on-key self-introspection. In many of his writings, he references the importance of self-reflection First and best achievement is to conquer self, to be conquered by self is, of all things, the most disgraceful and objectionable.1 Plato was also passionate about music and its importance in education. He stated, I would teach children music, physics and philosophy however most importantly music, for the patterns in music and all the arts are the keys to turn backing. 2 Many of Platos later works were profoundly influenced by the idea of the soul and the concept of dualism, meaning the separation of the mind and the body. 3 He believed that the real reality is not what we see or what we hear but is something that subsists in a higher realm beyond our solar daytime to day life.Many of his ideas on the soul influence a multitude of religions straight off as he believed that a humans soul is fadeless and that the soul is separate from our physical being. In 387 BC Plato founded what is credited as the first European university, The Academy, in Athens, Greece. The Academy focused on subjects such as astronomy, biology, mathematics, political theory, and philosophy. While at the Academy, Plato wrote many of his most significant works, including The Republic. 4 Plato spent his time at The Academy encouraging students to learn through discussion in order to become freethinkers.Plato even snarl that his works and dialogues should be used more as supplementary assist and that no one should rely solely on what they read in a book or dialogue. Platos dialogues are used to this day to aid in the teaching of subjects ranging from philosophy to math. Platos out of the buffet thinking leave behind continue to be thought provoking and important for thousands of years to come. Many of his idealisms are still taking place in teachings and the living of every day life. His diverse subjects and desire for equality will continue to bring positive motivation to those study his works.Bibliography Cooper, John M. , and D. S. Hutchinson. pure(a) works. Indianapolis, Ind. Hackett Pub. , 1997. Hunt, Lynn , Thomas Martin, Barbara Rosenwein, and Bonnie Smith. From the Classical to the Hellenistic World. In The Making of the wolfram Peoples and Cultures. Boston Bedford/St. Martins, 2010. 114-115. Richard, Kraut. Plato (Stanford Encyclopedia of Philosophy). Stanford Encyclopedia of Philosophy. http//plato. stanford. edu/entries/plato/PlaCenDoc (accessed September 23, 2013).

Further Study

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When i do academic deg ree, i mop upered the grand probability to expect use which spearheads the frontiers of my written report of study. Not save that, i similarly take over a come up to gain hands-on follow up in field of plow and leave alone be mingling with throng who atomic number 18 commonly both regime in their respective handle and who argon as fervent closely my field of study.This attentions to build a authoritative companionship of learning. As you spirit into alumna school, it automatically helps me to narrow down dispirited my vocation goals by devising them clearer to become more affiliated to my work. In general, graduate studies allow for help me to accelerate in charge path. Advancing or furthering your ability to go past in your contrast or career is a shining moderateness for considering graduate education. The new skills and knowledge it gains as graduate education rotter improve my ability to do honest work and separate aspect to me for more opportunities for advancement in career.While a graduate degree does not automatically lead to a publicity in title, salary, or responsibility, it notify be very personal, if not alike professionally, rewarding. hopefully my enthronement in yourself and in your graduate education impart at last dedicate off in both intangible and tangible ways. a graduate education can teach me more advanced skills and in-depth knowledge of an area immaterial my specialty, or provide a solid prat in a completely new area, thus broadening the opportunities useable to me in the job market.When I do a degree, I offered the high-minded opportunity to retrieve work which spearheads the frontiers of my field of study. Not only that, I also run through a chance to gain hands-awn experience in the area of work and will be mingling with people who are commonly each authorities in their respective fields and who are as impassioned about my field of study. This helps to build a trustworthy conjunction of learning. As you step into graduate school, it automatically helps me to narrow down my career goals by making them clearer to become more committed to my work. In general, graduate studies will help me to accelerate in career path.Advancing or furthering your ability to excel in your job or career is a smart reason for considering graduate education. The new skills and knowledge it gains as graduate education can improve my ability to do good work and better position to me for more opportunities for advancement in career. While a graduate degree does not automatically lead to a promotion in title, salary, or responsibility, it can be very personal, if not also professionally, rewarding. Hopefully my investment in yourself and in your graduate education will eventually pay off in both intangible and tangible ways.A graduate education can teach me more advanced skills and in-depth knowledge of an area outside my specialty, or provide a solid foundation in a completely new area, thus broadening the opportunities available to me in the job market. When I do a degree, I offered the rare opportunity to see work which spearheads the frontiers of my field of study. Not only that, I also have a chance to gain hands-awn experience in the area of work and will be mingling with people who are usually either authorities in their respective fields and who are as passionate about my field of study.This helps to build a genuine community of learning. As you step into graduate school, it automatically helps me to narrow down my career goals by making them clearer to become more committed to my work. In general, graduate studies will help me to accelerate in career path. Advancing or furthering your ability to excel in your job or career is a smart reason for considering graduate education. The new skills and knowledge it gains as graduate education can improve my ability to do good work and better position to me for more opportunities for advancement in career .While a graduate degree does not automatically lead to a promotion in title, salary, or responsibility, it can be very personal, if not also professionally, rewarding. Hopefully my investment in yourself and in your graduate education will eventually pay off in both intangible and tangible ways. a graduate education can teach me more advanced skills and in-depth knowledge of an area outside my specialty, or provide a solid foundation in a completely new area, thus broadening the opportunities available to me in the job market.When I do a degree, I offered the rare opportunity to see work which spearheads the frontiers of my field of study. Not only that, I also have a chance to gain hands-awn experience in the area of work and will be mingling with people who are usually either authorities in their respective fields and who are as passionate about my field of study. This helps to build a genuine community of learning. As you step into graduate school, it automatically helps me to n arrow down my career goals by making them clearer to become more committed to my work. In general, graduate studies will help me to accelerate in career path.Advancing or furthering your ability to excel in your job or career is a smart reason for considering graduate education. The new skills and knowledge it gains as graduate education can improve my ability to do good work and better position to me for more opportunities for advancement in career. While a graduate degree does not automatically lead to a promotion in title, salary, or responsibility, it can be very personal, if not also professionally, rewarding. Hopefully my investment in yourself and in your graduate education will eventually pay off in both intangible and tangible ways.A graduate education can teach me more advanced skills and in-depth knowledge of an area outside my specialty, or provide a solid foundation in a completely new area, thus broadening the opportunities available to me in the job market. When I do a degree, I offered the rare opportunity to see work which spearheads the frontiers of my field of study. Not only that, I also have a chance to gain hands-awn experience in the area of work and will be mingling with people who are usually either authorities in their respective fields and who are as passionate about my field of study.This helps to build a genuine community of learning. As you step into graduate school, it automatically helps me to narrow down my career goals by making them clearer to become more committed to my work. In general, graduate studies will help me to accelerate in career path. Advancing or furthering your ability to excel in your job or career is a smart reason for considering graduate education. The new skills and knowledge it gains as graduate education can improve my ability to do good work and better position to me for more opportunities for advancement in career.While a graduate degree does not automatically lead to a promotion in title, salary, or r esponsibility, it can be very personal, if not also professionally, rewarding. Hopefully my investment in yourself and in your graduate education will eventually pay off in both intangible and tangible ways. a graduate education can teach me more advanced skills and in-depth knowledge of an area outside my specialty, or provide a solid foundation in a completely new area, thus broadening the opportunities available to me in the job market.When I do a degree, I offered the rare opportunity to see work which spearheads the frontiers of my field of study. Not only that, I also have a chance to gain hands-awn experience in the area of work and will be mingling with people who are usually either authorities in their respective fields and who are as passionate about my field of study. This helps to build a genuine community of learning. As you step into graduate school, it automatically helps me to narrow down my career goals by making them clearer to become more committed to my work. In general, graduate studies will help me to accelerate in career path.Advancing or furthering your ability to excel in your job or career is a smart reason for considering graduate education. The new skills and knowledge it gains as graduate education can improve my ability to do good work and better position to me for more opportunities for advancement in career. While a graduate degree does not automatically lead to a promotion in title, salary, or responsibility, it can be very personal, if not also professionally, rewarding. Hopefully my investment in yourself and in your graduate education will eventually pay off in both intangible and tangible ways.A graduate education can teach me more advanced skills and in-depth knowledge of an area outside my specialty, or provide a solid foundation in a completely new area, thus broadening the opportunities available to me in the job market. When I do a degree, I offered the rare opportunity to see work which spearheads the frontiers of my field of study. Not only that, I also have a chance to gain hands-awn experience in the area of work and will be mingling with people who are usually either authorities in their respective fields and who are as passionate about my field of study.This helps to build a genuine community of learning. As you step into graduate school, it automatically helps me to narrow down my career goals by making them clearer to become more committed to my work. In general, graduate studies will help me to accelerate in career path. Advancing or furthering your ability to excel in your job or career is a smart reason for considering graduate education. The new skills and knowledge it gains as graduate education can improve my ability to do good work and better position to me for more opportunities for advancement in career.While a graduate degree does not automatically lead to a promotion in title, salary, or responsibility, it can be very personal, if not also professionally, rewarding. Hopefully m y investment in yourself and in your graduate education will eventually pay off in both intangible and tangible ways. a graduate education can teach me more advanced skills and in-depth knowledge of an area outside my specialty, or provide a solid foundation in a completely new area, thus broadening the opportunities available to me in the job market.When I do a degree, I offered the rare opportunity to see work which spearheads the frontiers of my field of study. Not only that, I also have a chance to gain hands-awn experience in the area of work and will be mingling with people who are usually either authorities in their respective fields and who are as passionate about my field of study. This helps to build a genuine community of learning. As you step into graduate school, it automatically helps me to narrow down my career goals by making them clearer to become more committed to my work. In general, graduate studies will help me to accelerate in career path.

How Does Stress Affect the Policing Community?

cjs210Write a 200- to 300-word response addressing the following questions How does stress affect the policing community? Stress has many effects on the policing community as a whole. Officers whitethorn lapse sleep over the stress and become fatigued which in flip causes them to lack on their duties, or delay their reaction time. Officers may as well as get so stressed that they go through a air traumatic disorder. Post traumatic disorder can cause officers nightm bes, or worse they can wind up committing suicide.How does police culture advocate police officers in evolving job situations? Police culture support officers end-to-end the evolving job situations by protecting each other(a). Officers feature a union and a closeness that no other career has because of the daily struggles they go through. Due to the fact that an officers job is so nerve-wracking they build a bond and become a family for one other to lean on. Being able for them to help each other is eventful be cause they know what the other one goes through and what they see on a daily basis.Without the support from fellow officers I feel that many may not be able to make it through being a police officer. What resources exist to help officers handle stress? Some departments have their own psychiatrists that are always there when an officer handles a knell that may be too stressful. There are also other ways that they cope like with private therapists, or working out. usance helps some, but not all which is why there are experts that are more equipped to deal with the daily problems officers may have.

Mrs. Acres Homemade Pies and Soft Drink

Mrs. terra firma home-baked Pies and Soft Drink Joaquin Angles BUS 508 The Business Enterprise 04/23/2010 The company produces specialty pies and sells them in local supermarkets and select family restaurants. In each of the start six months, Shelly and three part time employees sold 2,000 pies for $4. 50 each, sack a profit of $1. 50 per pie. The pies were quite winning and Shelly could not preclude up with requisite. The companys success results from a quality product and productive employees who be motivated by incentives and who enjoy being part of a successful new business.To meet demand, Shelly expanded operations, borrowing money and increasing ply to four full-time employees. Production and sales increased to 8,000 pies per month, and profits soargond to $12,000 per month. However, demand for Mrs. Acres Homemade Pies continues to accelerate beyond what Shelly can supply. She has some(prenominal) options (1) nourish current production trains and raise prices (2) e xpand the facility and staff date maintaining the current price or (3) contract the production of the pies to a subject bea restaurant chain, giving Shelly a percentage of profits with minimal involvement.When Shelly Acres started selling her pies, she had to find her own customers. None of the local restaurants and supermarkets knew her products, so she had to asseverate an affordable product to interest restaurants and supermarkets in her products. As demand increased, Shelly started producing more pies to meet this demand. At the moment, she cannot supply e genuinely(prenominal) the demand. A way to come this demand is to increase prices. She can also increase the production level to meet the demand.The first option implies that Shellys company is not dismissal to grow since its current size will be maintained by keeping an artificially high price. The second solution requires Shelly to find the resources to pay the expansion of her activities. The third option leads She lly to lose her specific know-how by providing it to the field of study restaurant chain. It also implies that Shelly does not own her business any longer. In economics we classify goods as tangible products, example might acknowledge food and drink, cars, digital televisions, flat-screen televisions, energy roducts and cricket bats Services are sometimes known as intangibles, education and health-care are two important services and tourism, business consultancy, cleaning and home insurance are all examples of services. A soft-drink manufacturer produces several flavors of drink for example, cola, orange, and lemon. Each flavor has several versions such as regular, diet, and caffeine- poverty-stricken. The manufacturer operates factories in several states. You have commentary records that list version, flavor, yearly production in gallons, and state (for example unshakable Cola 5000 Kansas).The aim of segmentation in consumer markets is to bring the focus on to manageable grou ps of like-minded individuals who have a high disposition for a product. Coca-Cola has customers who want low cost drinks for consumption at home. It has customers who want a mixer or a non-alcoholic drink in a bar. It has customers who are hot and thirsty and want a cool refresher immaterial the Duomo in Florence. The same consumers may at various times marrow one of the segments and when they do, they will see the product in a varied light and value it in a different way.In business-to-business markets the aim of segmentation is similarly to arrive at clusters of like-minded companies. There is a very strong pressure to use segmentation in business-to-business markets to win a competitive advantage as there is often little to strike off one product from another. Segmentation therefore links strongly with a strategy to achieve a sustainable differentiated position. References highered. mcgraw-hill. com/sites/dl/free/ /ferrell_walkthrough. pdf http//www. b2binternational. com/li brary/whitepapers/whitepapers03. php

Customer Loyalty and Customer Satisfaction Essay

Customer Loyalty jakes be sticky to define given the assorted views that ar presented within the literature. Zithaml, Berry and Parasuraman (1996) congeal that loyalty includes a guests intention to stay with an giving medication and that loyalty includes four elements repurchase intentions, recommending the renovation provider to other nodes, slight complaints and tolerance of price increases. Oliver, (1999) provides a different definition and describes loyalty as a clients overall attachment to a product, advantage, grime or organisation.A better appreciation of the factors that influence the loyalty of nodes, in particular their attitudes and changing needs can help companies to develop strategies to prevent customer defection (Coyles & Gokey, 2002). Customer loyalty is important as it can stomach a powerful impact on a firms accomplishment and it is considered to be a source of competitive advantage ( run, et al., 2004). thither is a strong level of agreement th at customer loyalty and rapture are standoffed however, there is an absence of consensus as to what constitutes customer happiness (Caruana, 2002) in addition, despite the fact that many loyal customers are satisfied, this does non always translate into customer loyalty (Kuo & Ye, 1999, Jones & Sasser, 1995) and studies hand shown that satisfied customers whitethorn express a desire to switch to a competitor yet it may prove to be difficult due to a leave out of adaptable alternatives (Pantouvalkis & Lymperopoulos, 2008, citing Mittal & Lassar, 1998).In contrast however, Reicheld & Sasser, (1990), indicate that high customer joy should provide increased loyalty, which makes it less likely that a customer go forth decide to switch to a competitor. In addition to customer satisfaction, it has been suggested by numerous Researchers that there are other key antecedents to customer loyalty including comprehend value, service woodland, corporate image, reputation, trust and switching costs (Ishaqa, 2012, Lam et al, 2004, Bitner, 1995) however, although Researchers deliver posited that there is a connection, it can be argued that the connections is not fully understood, due to the number of potential antecedents (Wang & Wu, 2012) hence the relevance of this research. sensed value- Perceived value can be defined in simple terms as the benefits received and the sacrifices made by the customer, although some studies have in any case proposed that perceived value is multi dimensional (McDougall & Levesque, 2000). It is also important to consider how perceived value can be increased and this may be achieved by delivering a better service, providing customisation of services (Coelho & Henseler, 2012) or reducing the customers cost perceptions (Ravald & Gronroos 1996).A customers perception of value could actuate them to continue to utilise the services of a service provider (Wang, 2010) and customers may also stay loyal to a company if they feel they are receiving greater value than they would from a competitor (Lam, et al, 2004, citing Bitner & Hubbert, 1994, Bolton & Drew, 1991 Sirdeshmukh et al, 2002). Another consideration of wherefore a customer may stay loyal, rather than move to a competitor is the anticipated switching costs, including the cost involved in changing to an alternative, loss of loyalty benefits and developed routines and procedures (Lam, et al., 2004). In situations where switching costs are high, customers may stay with a service provider regardless of the perceived value (Wang, 2010)Service tonicity- Some studies have examined service musical note as an antecedent of customer satisfaction (Rust & Oliver 1994 Spreng & MacKoy 1996), which as indicated earlier, is posited by some studies to link to perceived value.Parasuraman et al, 1988, developed the SERVQUAL model which can be adapted to suit the needs of an organisation and defines service quality as comprising of five dimensions including reliability, r esponsiveness, assurance, empathy and tangibles. As part of the model the customer will compare their expectations with the perceived performance of services, or according to Santos, (2003), where the customer will make an overall mind of the service offered. Whilst the SERVQUAL model is said to provide a good exponent of overall service quality (Buttle, 1996), it has been questioned whether or not the model can be applied to a range of industries and if the five dimensions are adapted (Hu, et al, 2009, citing Buttle, 1996, Carman, 1990, Cronin & Taylor, 1990).Some Researchers have also argued thatthe SERVQUAL model has shortcomings, as the model still measures the quality of interaction and tangibles such as dcor, etc., but not the actual quality of the service outcome (Sureschander, et, al, 2001). Brady & Cronin, (2001) proposed a model which includes the quality of interaction, physical environment and the outcome. Given the fact that for this study the outcome relates to the quality of homes, or the end product, it will be important to determine how this influences service quality perceptions, in addition to considering the SERVQUAL model.Also, according to Barber & Goodman, (2011), since the SERVQUAL model was developed, the struggle on how to define and measure customer expectations, perceptions and performance and to understand how to treat the gap has not been addressed. It is important to understand where gaps exist with the services provided and customer expectations, as meeting customer expectations is a significant driver of customer satisfaction, which can increase loyalty intentions (McDougall & Levesque, 2000). The reality is that different customers have different service needs and expectations (McKnight, 2009) and it is important that this research also provides an insight into how customer expectations can be met.Corporate image- Several authors propose that service quality is determined by an evaluation of the corporate image of the or ganisation (Martnez Garca & Martnez Caro, 2008) and the relationship between satisfaction and corporate image have been reported in a number of studies (Razavi et al, 2012, citing Lai et al, 2009, Leblanc, 2001 Kandamplully and Hu,2007) Gronroos, (1984), indicated that image, including corporate image is built mainly via the customers experience and the manner in which the service is delivered. Bitner, (1992), proposed that the physical environment is instrumental, yet in later years these views have been extended to include a wider definition, including the business name, architecture, products and services and general word picture of quality (Nguyen & Leblanc, 2001).