Shelf Space Management

RESEARCH PROPOSAL ledge Space wariness And Its death penalty in Hyper Marts of Pakistan Course Name: Research Methodology instructor Name: Ms. Fatima monkeypod Qaiser Group Members: Sanaa Rana 12L5604 monkeypod Masood 12L5222 Khadijah Sohail12 L 5221 Asad Rafique 12L____ Date Submitted: 30th, October, 2012 ABSTRACT The throng aims to propose a line of business rough the substanceiveness of Shelf Space Management at retail stores. This study aims to uncover the consumer perspective of the variables associated with Shelf Space Management. These variables were identify by the group via the exploratory literature review, namely moment on Unit sales, place elasticity, harvest and brand military position in the store amongst others which allow for be explained in the tell that follows. The population has been targeted as the customers that rat at the hyper marts in Lahore, namely Metro and Hyperstar. The methodology adoptive will be to apply applie d explore for the write up as the research is mean to study the practical effect of variant factors of shelf space affecting the sales and the light of consumers. Then the group has persistent to substance abuse the casual explanatory research for the get over as the aim is to explain the do of shelf space attention on consumer purchasing behavior. The athletic field of the research is marketing, as this research can help various marketing managers in their finale making. The research paradigms chosen for our report are quantitative/non-experimental research, as it focuses on measuring the persuasiveness of shelf space charge and the research will be conducted in a vivid environment. The group has decided to use both primary and indirect data for the report.The analysis has been plan to be conducted via In-depth interviews, focus groups and Questionnaire surveys.. And the communicate is expected to be unblemished by the 24th October 2012. The study will help the g roup unveil findings on retailers specifical! ly hyper marts in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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