Principles of Marketing CA Essay Example | Topics and Well Written Essays - 1000 words

Principles of Marketing CA - Essay warning(10%) Using the five stage model of the Purchase Decision play in the model of consumer purchasing behavior described in Module 1, describe in detail the process you went through in making each purchase. Bear in mind that the purpose of the assignment is to demonstrate the depth of your judgement of the teaching materials. (20%) Second Page Identify and discuss the differences between the ways you went through the purchase last processes for the two returns. (20%) Third and Fourth Pages Assume now that you are marketing brands in two of the product categories listed above. Applying only the teaching materials, specifically the presentation Uses of a Model of Buying Behavior, explain how you skill use your understanding of the Model of Consumer Buying Behavior in marketing the two products. (Note that you are asked to return the teaching materials, and thus simply listing what marketers can do in general is not sufficient. You should gestate ab step forward what is explained in the teaching materials and then apply that learning to two of the product categories listed above). ... The direct clay was a high involvement purchase since it was very expensive yet in that respect was the risk of it not being compatible with the computer programs that I intended to use. However, I was convinced by the vendor that it would work. Moreover, the operating system was significant and pertinent to my work. I also did not have much time since the deadline for spew submission was fast approaching. The Dominos pizza was a low involvement purchase since there was no risk involved, neither was it expensive. Moreover, I could have skipped it until supper time back home. Purchase Decision Process I recognized the need to have the computer software and decided to engage in reading search regarding various brands and vendors. I checked online advertisements for different operating systems and found descriptions that matched my ne ed. I found out that there were different operating systems such as windows XP, windows 7, and Linux which I could also apply to satisfy my needs. two windows XP and the more recent windows 7 are products of Microsoft Corporation, which is a recognized company with strong brand equity. I was familiar with windows XP than the rest, hence I settled on the decision to buy it. After installation in my computer, the software worked well and I am satisfied with it. The Dominos pizza I had at the restaurant did not involve all these steps in purchase decision making. Rather, I entangle hungry and saw the restaurant. I entered, looked at the menu and found that the price of pizza was affordable and average to me. I ordered, tasted it and felt that it was well cooked. I ate it, paid and left with the thought of passing by the restaurant for another pizza in future. Differences in the Purchase Decision Processes In