Critical_Thinking and leadership Essay Example | Topics and Well Written Essays - 2500 words

Critical_Thinking and lead - Essay ExampleWe attempt to work out increasingly more and more advanced strategies, employ increasingly more and more modern approaches and methods. Herewith we often overlook that not everything that works in the West, will work in Europe same efficiently and achievementfully. We have different markets, different management, and different mentality. In Europe we should concentrate on a little bit more simple strategies, because first of all of all any strategy should be understood by everybody, and in first instance by customers. Therefore let us consider some simple rules, which are useful in participating markets because they partially guide actions and yet also enable the flexibility of real-time, improvisational response to meet the demands of a ever-changing environment (Brown & Eisenhardt, 1997 Miner et al., 2001).In January 2001 Harvard Business Review article, Strategy as Simple Rules, Kathleen Eisenhardt and Donald Sull argued that the se cret of success in rapidly shifting markets lies in strategy as simple rules. The authors discover that the success of companies such(prenominal) as Yahoo, eBay, Google can not be interpreted by using traditional approaches to agonistical strategy. There two approaches to war-ridden strategies that are represented in the literature.The first one is resource found view, which is in conce... They are enable sustainable free-enterprise(a) advantage both in current markets and through with(predicate) leverage into new ones, and superior performance (Amit & Schoemaker, 1993). The second approach is strategic positioning. According to this approach managers of firms endeavor to occupy a defensible position in their respective industries aiming to reach a sustainable competitive advantage and superior performance (Porter, 1980 1991). To the extent that this configuration and its related activity systems are difficult, slow or costly to achieve, incumbent firms are secure in their cur rent competitive advantages (Caves & Porter, 1977). It should be mentioned that these approaches are effective enough in a stable market environment. Strategy as simple rules set this competitive advantage in an unpredictable environment full of sudden-death threats and golden opportunities. According to Sull (2005), companies in unpredictable environments manage in their ability to respond to sudden-death threats, or to minimize their potential impact, on the one hand, and on the early(a) one in the ability to seize potential golden opportunities. Instead of using approaches of competitive advantages, the in a higher place mentioned companies have excelled at changing in club to act and develop in accordance with the demands of evermore changing environment. These companies preferred not to survive in markets that were previously regarded as difficult, but let their strategies to take on at every turn. Eisenhardt and Sull (2001) discovered that the most successful companies u se key strategic processes in order to identify areas, in which concentration of potential opportunities is the greatest. Simple rules are useful for